Healthy skin starts with clean, strategic ingredients.

No one said life is fair, but the best defense is a great skincare strategy.

At HoliFrog, we understand that each individual's skin is unique and can face different challenges, which is why we believe skincare should be formulated to communicate with, and adapt to, your skin's ever changing needs for continuous results and long term reparative benefits.

Taking a holistic approach to skincare is at our core, understanding that true skin health is more than just surface level fixes. Each of our products is developed with clinical grade, extensively researched ingredients proven to work with your skin at a deeper level, improving its function, natural ability to repair and overall appearance. With HoliFrog, you can confidently handle any skin situation, knowing that you're addressing it with the highest quality ingredients while achieving measurable results.

Rebuild Your Skin Strategy with HoliFrog.

We’ve Done the Research.

We’re keeping the HoliSh*t List ingredients away from your face and bathroom. Our formulas’ primary function is to help skin’s healing and repair response. We avoid drying, irritating, and sensitizing ingredients and will never use any that disrupts skin’s function or has been deemed unsafe by research—for you and the frogs. We only ever bring you ingredients that actively protect and enhance the health of your skin.

Thou shall speak kindly into thy mirror • Thou shall always read the ingredient list • Thou shall change thy pillowcase regularly • Thou shall listen to skin • Thou shall not use last year’s face wash for this year’s issues Thou shall speak kindly into thy mirror • Thou shall always read the ingredient list • Thou shall change thy pillowcase regularly • Thou shall listen to skin • Thou shall not use last year’s face wash for this year’s issues Thou shall speak kindly into thy mirror • Thou shall always read the ingredient list • Thou shall change thy pillowcase regularly • Thou shall listen to skin • Thou shall not use last year’s face wash for this year’s issues Thou shall speak kindly into thy mirror • Thou shall always read the ingredient list • Thou shall change thy pillowcase regularly • Thou shall listen to skin • Thou shall not use last year’s face wash for this year’s issues Thou shall speak kindly into thy mirror • Thou shall always read the ingredient list • Thou shall change thy pillowcase regularly • Thou shall listen to skin • Thou shall not use last year’s face wash for this year’s issues

Our Skincare Holi Grails

A good skincare routine requires dedication (that’s on you). Good skincare products, however, involve antioxidants, vitamins, gentle exfoliants, non-fragrant plant oils and extracts, as well as cell-communicating and skin-identical ingredients (that’s on us). Here are our Holi Grails, the tenets of our formulas that make them so effective:

The HoliSh*t List

Safety and efficacy are non-negotiables at HoliFrog. In addition to compliance with E.U., Regulatory Standards, we're committed to formulating products with purposeful ingredients - not space fillers. Every single ingredient in our formulas has a function and purpose, strategically selected for having the most beneficial role in our skin's health, function and performance. As for the ingredients that don't make the HoliFrog grade - they go on our HoliSh*t List and include:

Acrylates, Alcohol (SD alcohol, ethanol, denatured, isopropyl, methanol, or ethyl alcohol), Aluminum compounds, Benzalkonium Chloride, BPA, Butoxyethanol, Chemical Screens, Coal Tar Dyes, DEA, Detergent, Dyes, EDTA, Essential Oils, Ethoxylated ingredients, Formaldehyde, Fragrance, Heavy Metal, Hydroquinone, MEA, Mercury + mercury compounds, Methylisothiazolinone, Mineral Oil, Palm Oil, Parabens, PEGs, Phthalates, Polysorbate, Propylene Glycol, Resorcinol, Silicones, SLES, SLS, TEA, Triclosan.

Exfoliation

There are two types of exfoliation: physical and chemical. Physical involves manual removal of dead skin cells (think scrubs), but it doesn't need to be rough. Instead of abrasive substances like walnut shell shards, rounded, biodegradable alternatives are the route to go. Chemical exfoliation utilizes acids to dissolve build up, and more efficiently cover larger surface areas – some can even deep-clean pores. Different types of exfoliating acids and their percentages can be adjusted to suit individual skin needs without causing irritation.

Vitamins

Similar to the importance of incorporating vitamin-rich foods into your diet, our products are rich in a diverse array of essential vitamins, such as A, C, E, F, K, and B, each carefully selected for their distinctive nourishing properties, vital in optimizing skin functionality for overall health and well-being.

Non-Fragrant Plant Oils

Botanical extracts and oils contain a potent blend of fatty acids, amino acids, vitamins, antioxidants, and emollients, catering to the essential needs of skin cells. To prevent potential irritation for individuals with sensitive skin, we deliberately excluded fragrance, whether synthetic or naturally derived from plant sources, from our formulations.

Antioxidants

The process of oxidative deterioration (like when a sliced apple begins to brown) is attributed to free radical-induced oxidation. In each of our formulas, we incorporate antioxidants that combat free radicals and facilitate the repair of oxidative damage, safeguarding skin cells from what can eventually result in visible photoaging in skin.

Skin Identical Ingredients

Substances naturally found in the skin, such as cholesterol, squalane, and ceramides, are crucial in the integrity of skin’s matrix and in preserving the integrity and structure of the skin's outer layer. We formulate with ingredients that mimic the compounds recognized by skin to more effectively contribute to its optimal function and appearance.

Cell Communicating Ingredients

These intuitive ingredients act as potent regulators and motivators, providing a high-functioning support system for skin cells to work harder. These signaling molecules help influence cellular behavior, encouraging improved performance and emulation of the characteristics exhibited by healthy skin cells to promote healthier overall skin response.

Our Holi Intentions

Holistic-Functional: Every Ingredient Matters

Our formulas keep a very exclusive guest list of only ingredients that have a beneficial function. Everything from the base, the textures, and the actives are purposefully picked by our team because they help your skin to perform at its healthiest.

Percentages Matter: Quality Needs Quantities

We love our ingredients but in order for them to actually do their work, there’s got to be enough of them. This is where percentages come in. The ratios of surfactants, skin conditioners, and actives need to be balanced at their optimal levels to contribute the most to your skin’s health. Everyone loves name-dropping fancy ingredients but if those amino acids are at .01%… that’s all they are: a name.

It’s About Skin Strategy Over Skin Type

Skincare doesn’t begin and end once you’ve figured out your skin type. Skin types aren’t static—so many external and internal changes can affect how your skin behaves and what it needs. In fact, your skin reserves the right to switch types when it pleases. And the best strategies begin with understanding the situation. That’s why we create products to handle whatever situation may arise, not just skin type.

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