Like washing your face with a calming lotion.
Our gentlest wash for all skin types—it calms inflammation and irritation.
Aquatic plant extracts lock in hydration without leaving residue—think all glow, no grease.
Skin-identical amino acids help skin renew itself.
Silky, non-foaming formula feels light and luxurious—like a spa day in your bathroom.
When your skin tends toward dry and/or moody but you love the clean-rinsing feeling of a gel cleanser, our milky wash is the perfect choice. Soothing non-fragrant botanical extracts gently remove makeup and debris—not your natural hydration. We also love this cleanser for any skin type that needs a little extra love, whether from over-exfoliating, aggressive treatments, or seasonal changes. Made only with skin-loving ingredients, we left out anything that could potentially send your skin on an irritation spiral, including essential oils and sulfates. [See our full HoliSh*t List, of banned ingredients.]
If you cleanse twice a day, we love using our Milky Wash as at least one of the washes because everyone can benefit from reduced inflammation and a gentle touch.
Massage on damp skin in slow circular motions. Take your time, it’s sinking in. Rinse and pat dry. Use whenever skin feels dull – or you’re feeling stressed.
Warning: External use only. Avoid contact with eyes.
Pore Confession: Sleeping in occasionally is meant to be enjoyed. Sleeping in makeup should be avoided at all costs.
Blend of 14 Amino acids (Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine): These skin-identical little guys give skin the building blocks it needs to repair itself from damage.
Water lily root and lotus flower: Keep skin moist in the long-term by maximizing skin’s water storage capabilities.
Panthenol (vitamin B-5): Attracts moisture to the skin and holds onto it.
Blue-green algae: Rich in vitamins A, C, and E, it provides antioxidant protection to helps you skin defend itself from environmental irritants.
Apricot kernel oil: It contains skin-loving sterols, such as cholesterol, which are found naturally in healthy skin. This oil is a great source of Vitamin E and the calming fatty acid, oleic acid.
Sunflower seed oil: Its anti-inflammatory properties help lower skin redness and roughness. It’s high in omega-6 (linoleic) fatty acid and Vitamin E, which enhance the development of new skin cells.
Vitamin E: This helps to keep your skin’s protective barrier intact. It allows for the long-lasting moisture retention between skin cells. Vitamin E is an antioxidant that helps neutralize harmful free radicals and can discourage oil oxidation, which prevents blackheads. It’s an excellent conditioner to environmentally exposed skin, as it works to smooth the skin after irritation from pollution and sun damage.Aloe vera: Soothes irritation and reduces redness.
- Aqua (Water)
- Helianthus Annuus (Sunflower)
- Seed Oil
- Glyceryl Stearate
- Stearic Acid
- Aloe Barbadensis (Aloe Vera) Leaf Juice*
- Cetearyl Alcohol
- Prunus Armeniaca (Apricot) Kernel Oil
- Sodium PCA
- Sodium Lactate
- Sodium Cocoyl Apple Amino Acids
- Nymphaea Alba (Water Lily) Root Extract
- Nelumbo Nucifera (Lotus) Flower Extract
- Panthenol (Vitamin B-5)
- Arthrospira Platensis (Spirulina) Extract*
- Phenethyl Alcohol
- Sodium Chloride*
- Xanthan Gum
- Aspartic Acid
- Sodium Gluconate
- Hexylene Glycol
- Tetrasodium Glutamate Diacetate*
FULL INGREDIENT LIST:
Like many brands, our formulas are held to E.U. standards, making us confident in their safety, but safety isn’t our only goal. An ingredient can be harmless but that doesn’t make it the best one for the task. There are lots of technically safe ingredients that are filler, meaning they’re not bad per se, but they don’t really do anything for you either, other than take up space in a formula that a better-performing ingredient could occupy. Every single ingredient in our formulas has a function and purpose, selected for having the most beneficial role in our skin’s health.
Below is a list of the unsafe and unsavory ingredients that don’t make the HoliFrog grade. You won’t find any of these offenders in our products: Acrylates, Alcohol (SD alcohol, ethanol, denatured, isopropyl, methanol or ethyl alcohol), Aluminum compounds, Benzalkonium Chloride, BPA, Butoxyethanol, Chemical Screens, Coal Tar Dyes, DEA, Detergent, Dyes, EDTA, Essential Oils, Ethoxylated ingredients, Formaldehyde, Fragrance, Heavy metal, Hydroquinone, MEA, Mercury + mercury compounds, Methylisothiazolinone, Mineral Oil, Palm oil, Parabens, PEGs, Phthalates, Polysorbate, Propylene Glycol, Recorcinol, Silicones, SLES, SLS, TEA, Triclosan
The HoliWash Cycle
We’ve come a long way since “lather, rinse, repeat.” Washing your face isn’t rocket science, but you can mess it up if you don’t let your cleanser work the way it’s supposed to. There’s a proper time and place for it and that’s one-to-two minutes and at the sink. (FYI, in-shower face-washers, washing your face in the shower usually runs most of the cleanser off your face quicker than it needs to work properly.)
We can’t speak for all facial cleansers, but HoliFrog washes contain a mild range of gentle surfactants to cleanse skin without over-stripping your moisture barrier (you’re welcome). Tashmoo Water Lily Nourishing Milky Wash contains the least with 3%, Shasta AHA Refining Acid Wash has 3.4%, Kissimmee Vitamin F Therapy Balmy Wash has 5%, and Superior Omega Nutritive Gel Wash contains the most, with 8%. They’re all formulated at an optimal pH balance, counterbalancing surfactants and exfoliants with rich, nourishing oils to keep your skin in check. Each wash contains a unique set of active ingredients geared towards giving your skin exactly what it needs when you need it. All you have to do is give them the time to get to work.
The 1-Minute AM Wash:
Whether you’re an early bird or a sleepy bird, washing your face every morning is important. Your morning cleanse preps your skin so you can layer up your skincare products and makeup for the day. A full 60 seconds may feel like an excessive amount of time to push suds around your face, but that gives the formula’s actives a proper amount of time to get intimate with those pores. Think of it like a face wash sandwich: 30 seconds to dislodge any dirt and emulsify sebum, 30 seconds for the formula to penetrate pores, and in between you’ve got a very nice mini facial massage in the morning. Your skin deserves it.
The 2-Minute PM Wash:
After your day is done and before your head hits the pillow, pencil in washing your face. This is the big wash because now there are greater obstacles in the form of dirt, sweat, oil, sunscreen, makeup, environmental pollutants, and anything else that may have met your face throughout the day to remove. You’re tired, you just want to go to bed — but you also want nice skin and nothing sabotages a good skincare routine like piling products on top of pre-clogged pores. This is where [double-cleansing] comes in. Take one minute with a hardworking yet gentle oil-based wash to emulsify and whisk off surface grime and makeup, so you can effectively remove all aforementioned offenders. For the encore, massage a follow-up wash around your face for another minute to oust any clingy residue as well as nourish your skin with its own formula’s actives. Your pores can sleep easier at night, knowing that all of yesterday’s gunk is out of them.